Running ads is just the beginning. In this guide, you’ll learn how to analyze your ad performance to make smarter decisions and improve over time. We’ll explain key metrics like CTR, cost-per-lead, and ROAS—and what they actually mean for your business. You’ll learn how to run A/B tests, track user journeys, and find weak points in your sales funnel. We’ll also show you how to generate reports that lead to real insights—not just numbers. This guide is made for non-experts and gives you simple, actionable strategies to grow with data.
Guide Outline:
Why Analytics Is Crucial for Growth
Key Metrics: CTR, CPC, CPA, ROAS
How to Read and Interpret Data
Running A/B Tests Effectively
Comparing Audiences and Creatives
Finding Funnel Drop-Offs
Reports in Meta and Google Ads
Automating Your Reporting
Common Analytics Mistakes
Making Data-Driven Decisions
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