Google Ads

Search advertising is one of the fastest ways to get new customers. This guide walks you through launching a successful campaign in Google Ads—from keyword selection and ad copywriting to smart bidding and scheduling. You’ll discover how Google’s ad auction works, what Quality Score means, and how it affects your costs. We’ll also teach you how to exclude irrelevant traffic using negative keywords and track conversions with Google Analytics. With this guide, you’ll avoid beginner mistakes, maximize your return, and build a steady flow of leads even with a limited budget.